My partnership with Vera Bradley spanned four years from winning the business until my departure from Invodo. During that time I was responsible for developing and evolving the creative concept and strategy for video and photography content.

While working very closely with the client we evolved the creative over the years by using data analytics to really tailor the content to what the consumers were wanting to see. This development also lead to establishing a new photography style that made the total content strategy more cohesive for the customer.

The content created lived on verabradley.com, social channels, blog and e-mail campaigns.

Creative Director: Krysten Brown
DP: David Blue Garcia, Kevin Keller
Director/Photographer: Joshua Petska
Sr. Producer: Jesse Hill, Marlene Hilton
Wardrobe & Prop Styling: Tiffany Hicks, Doug Voison
HMU: Susie Jasper, Keshette Burton